NUTRABAY BRAND GUIDE

Our logo is Bold, approachable, easy to read, and takes full advantage of our name recognition. Optical kerning, and defined space helps make it recognisable instantly.

COLOUR

Our subtle dark blue colour represents trust and dependability. It’s high in contrast which means it makes things easier to differentiate and read.

Logo should be white (#ffffff) on darker backgrounds, blue (#232a37) on lighter backgrounds with colour and black (#000000) on lighter backgrounds in greyscale.

SCALE

Our logo is designed to scale on many sizes. Full logo should be at least 2.5cm wide, top logo should be at least 1.7cm wide. For a smaller logo requirement, the brand icon should be used instead.

PLACEMENT

We suggest placing our logo at the bottom left of creatives with a minimum of 3mm spacing from the edges. The background of the logo should always be either a solid colour or a very mild gradient. Ensure there is always a high contrast to the background so that the logo is clearly visible.

PARTNERSHIPS

Aligning partnership logos should follow clear space rules. The separating line between logos can be created either by the vertical line glyph at the same size as the logo. Use the version of our logo without the tagline.

CREATIVE TYPOGRAPHY

Our brand font is “Montserrat”, it’s simple, easy to read and pleasant to the eye. The same font should be used in all the creative copies that include our branding. When referring nutrabay brand name within a block of a copy, write the name as “Nutrabay”. Do not use the lockup which changes text weight of the brand name in the body copy. Do not place the text on top of dynamic backgrounds that include objects or scenery. When aligned with the logo, typography 
and logo should of be the same colour.

Shop authentic supplements online at Nutrabay

Our goal is to always provide you with 100% authentic products at the best possible prices.

 

 

Shop authentic supplements online at Nutrabay

Our goal is to always provide you with 100% authentic products at the best possible prices.

 

 

Title

Font size: 15pt

Font weight: Montserrat Semi-Bold 600

Font colour code (white background): #333333

Font colour code (dark background): #FFFFFF

 

Body

Font size: 11pt

Font weight: Montserrat Normal 400

Font colour code (white background): #515151

Font colour code (dark background): #232A37