Our logo is Bold, approachable, easy to read, and takes full advantage of our name recognition. Optical kerning, and defined space helps make it recognisable instantly.
NUTRABAY BRAND GUIDE
COLOUR
Our subtle dark blue colour represents trust and dependability. It’s high in contrast which means it makes things easier to differentiate and read.
Logo should be white (#ffffff) on darker backgrounds, blue (#232a37) on lighter backgrounds with colour and black (#000000) on lighter backgrounds in greyscale.
SCALE
Our logo is designed to scale on many sizes. Full logo should be at least 1.7cm wide. For a smaller logo requirement, the brand icon should be used instead.
PLACEMENT
We suggest placing our logo at the bottom left of creatives with a minimum of 3mm spacing from the edges. The background of the logo should always be either a solid colour or a very mild gradient. Ensure there is always a high contrast to the background so that the logo is clearly visible.
PARTNERSHIPS
Aligning partnership logos should follow clear space rules. The separating line between logos can be created either by the vertical line glyph at the same size as the logo. Use the version of our logo without the tagline.
CREATIVE TYPOGRAPHY
Our brand font is “Montserrat”, it’s simple, easy to read and pleasant to the eye. The same font should be used in all the creative copies that include our branding. When referring nutrabay brand name within a block of a copy, write the name as “Nutrabay”. Do not use the lockup which changes text weight of the brand name in the body copy. Do not place the text on top of dynamic backgrounds that include objects or scenery. When aligned with the logo, typography and logo should of be the same colour.
Shop authentic supplements online at Nutrabay
Our goal is to always provide you with 100% authentic products at the best possible prices.
Shop authentic supplements online at Nutrabay
Our goal is to always provide you with 100% authentic products at the best possible prices.
Title
Font size: 15pt
Font weight: Montserrat Semi-Bold 600
Font colour code (white background): #333333
Font colour code (dark background): #FFFFFF
Body
Font size: 11pt
Font weight: Montserrat Normal 400
Font colour code (white background): #515151
Font colour code (dark background): #232A37